The Sharpie brand is known for bold marking and permanence. Its main limitation lies it the surfaces it can be applied to. Additionally, tradespeople present new design challenges to solve.

The Sharpie PRO line incorporates a new ink formulation and more durable nib. The design works to convey these benefits along with offering many others to tradespeople. These include anti-roll barrel, oversized clip, lanyard loop, and hi-viz color accents.

Owning mark-making within the trades offers great upside to brand recognition and overall market share. This can only be achieved through a bespoke solution specifically for these users.